Welcome to another edition of Zoek Marketing's insights! Today we're diving deep into a topic that's crucial for any small business owner—customer loyalty. Did you know that it costs five times more to attract a new customer than it does to keep an existing one? That's right, keeping your current customers happy can save you money and help your business grow.
So why is customer loyalty so important, especially as we head into the last quarter of the year? In this blog, we're breaking down some of the hottest trends and updates from the marketing world that highlight why focusing on customer loyalty is a smart move. Whether it's TikTok expanding their reach or Google changing the rules, understanding these shifts can help you build a more loyal customer base.
Stick around as we explore the ins and outs of customer loyalty, featuring insights from industry leaders and major brands. And don't forget to take our quick poll on LinkedIn to share how you're tackling customer loyalty this Q4.
Why "Out of Phone" is a Game Changer for Small Businesses
TikTok is stretching its legs beyond your phone screen with a new feature called "Out of Phone." This allows TikTok videos to be shown in public spaces like billboards, movie theaters, and even bars and airports. Not just sticking to one format, they're diversifying with options like “Out of Phone: Billboard” and “Out of Phone: Cinema,” and have already teamed up with big players like Vevo and Screenvision to distribute this content.
For small business owners, this is a big opportunity. It gives you a chance to reach people in new ways, beyond just their phone screens. Imagine your campaign going from a small digital screen to a larger-than-life billboard or the cinema screen, capturing a whole new audience. Plus, the content will be regularly updated and tailored, keeping your marketing fresh and engaging.
In a nutshell, TikTok's "Out of Phone" feature offers an exciting new channel to connect with potential customers. It's not just about online presence anymore; it's about being where your customers are, in the real world. So as you plan your next marketing moves, this is definitely something worth considering.
Read the original article here: https://bit.ly/3Fr4wSo Read A Guide to Social Media Video Production for Small Businesses here: https://bit.ly/3S3Ykax
Google Tests New "No-Cookie" Feature to 1% of Chrome Users
Google is making some big changes that'll shake up the way digital advertising works. Starting in early 2024, they'll begin to disable third-party cookies for 1% of Chrome users. It's a trial run before they get rid of these cookies for all Chrome users by the middle of 2024. The aim is to improve user privacy while still giving advertisers tools to keep doing business.
As exciting as this is for users, this could be a curveball for marketing plans. Third-party cookies have been super useful for understanding customer behavior and targeting ads. Without them, you'll need to find new ways to collect this kind of info. On the bright side, Google plans to introduce new Privacy Sandbox APIs that could help with stuff like fraud prevention and ad targeting.
It's becoming blear digital advertising is about to go through some big changes, and you'll need to adapt. The end of third-party cookies means new methods for customer targeting and data collection. So, it's a good time to start thinking about how you'll adjust your strategies for this new reality.
Read the original article here: https://bit.ly/48ZeOqq
Read 6 Easy Tips To Help You Make Money With Pay Per Click Advertising here: https://bit.ly/3Bebqr2
Taylor Swift InspiresWendy's CMO, Carl Loredo
During an Advertising Week New York talk, he shared how Swift's knack for turning listeners into die-hard fans is something Wendy's wants to emulate with its customers. It's all about understanding what people need and want, then going all-in to deliver it, just like Taylor does with her music and shows.
Small business owners can take a cue from this approach, especially if you're in a competitive market where every customer counts. Just like Wendy's is battling it out with other burger chains, you're up against your own set of rivals. The idea here is to focus on the value you bring to your customers, to make them more than just one-time buyers. Think about what keeps people coming back and how you can offer an experience that sets you apart.
Wendy's also knows the importance of adapting to the times. They're not just riding on past successes or getting lost in nostalgia. Instead, they're always thinking of new ways to engage people. Whether it's special deals to combat tough economic times or partnerships that tap into pop culture, they're keeping things fresh. This helps keep their customer base growing, even when the going gets tough. So keep an eye on how you can innovate and adapt, because standing still is not an option.
Read the original article here: https://bit.ly/3FqU1yk Read 9 Ways To Improve Your Online Customer Service here: https://bit.ly/2Z4fb3p
How Taco Bell and DoorDash Team Up to Build Brand Loyalty
Taco Bell and DoorDash talked about how to build brand loyalty at a recent Advertising Week New York event. They admitted it's a tough job. People aren't even 100% loyal in their personal lives, so how can a brand expect full loyalty?
The takeaway here for small businesses is that building trust with your customers isn't just about making a sale. Both companies used subscription services, like DashPass and Taco Lover's Pass, to better understand customer habits. They looked beyond sales to how customers actually engage with the brand. For instance, Taco Bell has fans they call "Purple Knights" who help spread the word about new products on social media. So it's about more than just the numbers; it's about building a community around your brand.
Trust is key. Do the job you were hired for and do it well. That's what customers really care about, not necessarily the lofty ideals a brand might talk about. And partnerships can also play a role. Taco Bell and DoorDash moved from a simple business transaction to actually investing in each other's growth. They even worked together on a campaign around "Taco Tuesday," showing that collaborative efforts can boost brand recognition and customer loyalty.
Read the original article here: https://bit.ly/46YlAuB Read How To Identify Customer Pain Points In A Flash here: https://bit.ly/3CCuu1z
Australia Slaps Fine on X for Ignoring Child Safety Queries
Australia's eSafety regulator has fined X, previously known as Twitter, $386,000 for not fully responding to questions about how they manage child abuse material on their platform. This comes as a blow to the company's reputation, which is already struggling to retain advertisers.
If you're a business owner leaning on platforms like X for your marketing, this news could make you a bit uneasy. It signals potential instability and might make you think twice about where you're putting your ad dollars. If a platform isn't in good standing with regulators, there could be bigger problems down the line that impact your marketing efforts.
In summary, the fine against X by Australia's eSafety watchdog raises questions about the platform's reliability for advertisers. If you're spending money to market your small business on X, it might be time to reassess how dependable this platform is for reaching your target audience.
Read the original article here: https://bit.ly/45L1QJP
Read The Impact Of Customer Experience Surveys And How To Conduct Them here: https://bit.ly/3Q8ifCF
Key Takeaways
The most important takeaway is to always put your customer first. This goes beyond just trying to make a quick sale or getting more clicks on your website. It's about fostering a genuine relationship with your customers. A customer-centric approach is what turns a first-time buyer into a lifelong fan of your brand. This is the kind of loyalty that can't be bought, only earned.
Building trust and a community around your brand not only enriches your business's reputation but also paves the way for sustainable growth. So, as you implement various marketing strategies from SEO to social media, keep asking how it serves your customer, solves their problems, and adds value to their lives. Doing so will not only help your business grow but also create a brand that people love and advocate for.
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