One of the most complex beginning parts of business ownership is done - your website is finally finished! All of the research and strategy into website creation and launch can be exhausting, but now is the time to continue that momentum and ensure you're reaching your users at the right time.
According to RainGroup, It takes an average of 8 touchpoints before someone decides to buy from or support a brand. These touchpoints include clicking on ads, subscribing to newsletters, Googling your business, visiting your social media, and eventually - making a sale.
Luckily with Wix tools, you're able to connect to different platforms and meet your audience directly where they hang out. Whether you're looking to launch social media ads to drive traffic to your new website, or a way to create emails to great subscribers, a Wix Toolset can help you out.
We sat down with Jillian Marcus, Outbound Product Marketing Lead for Wix Partners, to review their favorite tools for new websites and business owners. In this blog, we'll review the three top ways Wix Tools can help you increase your audience engagement and conversions without ever leaving your dashboard.
Why Wix?
Wix has become well-known over the last few years due to their ease of use and flexible website packages. Their freelance Marketplace offers Wix users a place where they can expand their business through partnering with Wix-suggested businesses that specialize in SEO, Marketing, Mobile Apps, and other business boosters. Not only that, but Wix has partnered with big names recently including Jason Statham, Gal Gadot, and others.
With over 200 million users worldwide, it's easy to see how they became such a trustworthy place for business owners to launch their brands.
No matter what your business is, from entrepreneurs to full-blown eCommerce stores, Wix has the right tools for you. To help its users even more, Wix has developed tools, apps, widgets, and other instruments to help its users create the ultimate website experience.
Here's a list of some of our favorite reasons we recommend Wix to our clients:
Affordable Pricing:
Easy Editing:
App Marketing:
Auto-Backup:
Top Three Tools for Wix Websites
Whether your website is brand new or has been up and running, all of these Wix tools are perfect for any business owner looking to gain more growth.
By keeping all your communication, customer service, automation, and other marketing needs on one platform, you streamline your efficiency and increase your chances of creating a long-term customer relationship.
Automations
Available on the left side of your Wix tools dashboard, you can save time and engage customers with automated emails, tasks, and more.
Automations can be used in two distinct ways – to better convert visitors, and to help you manage your current customers. Some available uses include sending automated welcome emails to your visitors, reminding customers about their appointments, and much more.
By utilizing Automation, your business can simplify and streamline the processes that directly impact how your users interact with and experience your business. It can create opportunities for new shoppers to buy or support your brand, and re-targets older clients or leads to reengage with your brand.
According to Wix, here are some of the most common uses for their Automation tool:
Sending a discount coupon or reminder email when a customer has abandoned their shopping cart. Learn more about automatically sending discount coupons
Sending an email when an invoice is overdue. Learn more about Wix Invoices automations
Awarding loyalty points when a restaurant order is received. Learn more about Wix Restaurants automations
Marketing & SEO
“If you could briefly describe the benefits of utilizing Wix’s marketing tools and how it impacts their site performance: Wix’s marketing tools help businesses drive traffic to their sites and reach a wider audience, right from the dashboard.
Since Wix is the platform where conversions occur, business owners can easily and efficiently identify where their marketing is most effective. You can track campaign performance by channel - email, ads, organic or any other traffic source - and easily identify the highest conversion sources, so you can spend money and time on the most rewarded marketing channels.”
Marketing and optimizing your website is key to growing your business. One of our favorite tools for Wix websites is their ‘Marketing & SEO’ tab in your dashboard. This tab can help you with marketing needs from email marketing, to social media ads, and even coupons!
Wix knows not everyone has a team behind them to dedicate to marketing. That’s why they offer simple and efficient solutions to these problems. The Marketing Planner shows you a calendar and suggests different campaigns for different moments. Social Marketing also provides you with ready-to-use templates that can be published across all social media platforms.
In 2022, online videos made up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. To help capture your audience's attention. Wix Marketing & SEO also offers a place to create videos custom to your brand for any channel you need. These video templates can be used in emails, landing pages, social media, newsletters, and more!
To discover which marketing strategies and Wix tools have been working for you, top-line marketing campaign performance data is presented right in the dashboard. If you’re in need of a deeper dive, the Wix Analytics Marketing reports provide in-depth analyses for each marketing campaign.
As you can see, almost every marketing aspect of growing your small business can be done directly from the Wix dashboard. These features not only save you time and money, but help engage your audience as well.
Communication & Management tools
Having one platform where all of your Customer relationship management (or CRM) needs are instead of spread out across multiple websites is key to keeping your communications as efficient as possible.
While we think of communication as something that is usually done in person, almost all of your business and client communication is done online. These conversations can be about your return policy, asking for more information, booking an appointment, or talking to a customer about their favorite products. Regardless, all of these messages do one thing: improve your customer experience.
With Wix, businesses can build and manage their relationships with customers using their complete CRM solution. It’s designed to help businesses capture leads, convert them into customers, and build lasting relationships with them.
Wix Inbox allows business owners to view and respond to messages from many different channels, like Gmail, Facebook and Instagram, WhatsApp, Wix Chat, and Wix Forms. There are also many ways to convert prospects into customers right in the Inbox! These can be done by sharing coupons, product links, and creating and sending saved replies, saving you time and increasing conversions.
Key Takeaways
Creating a complete online presence for your business isn’t easy, but it doesn’t have to be hard either. All it takes is dedication, a plan, and someone willing to do what it takes to succeed. As business owners, we spend a lot of time bringing attention and awareness to our brand. With Wix tools, this can be done easier than ever.
Without having to spend extra money on other tools and platforms, Wix gives you everything you need right from their dashboard. Create custom emails, analyze your visitor traffic, develop and launch social media ads, and even chat with your visitors while they’re scrolling! With Wix, complete business success is possible.
Wix FAQs
Here are a few of the top questions we get asked about Wix when it comes to website and business maintenance:
Why is my Wix website not responsive?: It’s true that some Wix websites aren’t responsive. Responsive web design or responsive design is when a website automatically looks the same (or similar) across multiple devices. We find that most Wix websites that are not responsive are often built by someone who would not be considered a professional. With professional web design, your expert will know where to place spacers, text, imagery, blocks, and other Wix web design tools to ensure your design stays responsive from mobile devices to tablet to large monitors.
Why is my Wix website not showing up on Google?: Ranking your Wix website on Google is much easier said than done! While it is a case-by-case basis, SEO, in general, can take up to a year to start seeing yourself rank on the first page. However, there are ways to boost that timeline to happen sooner than 12 months. You can learn other ways to boost your Google rankings here.
Can I edit my Wix website after publishing?: Of course! Your Wix website can be changed and updated as often as you need it to be. We recommend updating your website at least once a quarter to send signals to Google that it is still fresh and relevant.
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