The 20 Best Wix Plugins For Your Small Business

The customization of DIY website building platforms such as Wix has skyrocketed in the last decade. We’ve gone from simple pages to scrollable images, integrated systems, and more.

You can now take reviews from outside sources and highlight them on your website. Or even create your own newsletter pop-up without having to ask a web designer to do it for you.

These website building items are called plugins, a piece of software that functions as an add-on to a website and gives your pages additional functionality.

While you don’t necessarily need these plugins for a Wix website due to the ease of customization without them, there are still plenty to choose from when wanting the ultimate customized website, unlike anyone else’s.

Regardless of whether you’re a product-based or service-based business, we have you covered with the 20 best Wix website plugins for your ultimate customer experience!

What Are Plugins and Why Do I Need Them?

You might use a website plugin to modify a visual element quickly, add extra details or content, install a chatbot, or even add a new feature and operation to your website.

Luckily, Wix plugins in incredibly easy to use, since all you do is download and install, or "plugin." Simply set one up, and your site can run faster or offer features your users want to see.

With over 250 plugins to choose from, Wix is able to offer ones for almost every small business need.

While you don’t need a plugin for your website, it never hurts to check out what Wix offers to see if any of them would make your site more customer experience-focused or save you time!

For example, instead of copying and pasting testimonials from Trustpilot or another review site, you can easily download their Wix plug-in and connect your account.

So let’s get into the 18 best plugins we love for your small business’s website!

Best Wix Plugins for eCommerce Based Businesses

1. Site Search: Give your audience an easy way to search for the products they need. Features include:

   1. Ability to find products, texts, and images instantly

   2. Offer results with images

   3. Autocomplete option

   4. Discover trends in customer searches

2. Countdown Timer: Perfect for counting down sales, offers, giveaways, or more. This countdown timer is a must-have for eCommerce websites and includes:

   1. Reset feature available for each new visitor

   2. Fully customizable: choose background colors, animation effects, and fonts

   3. Add a PayPal button to secure payments directly under your timer

   4. Ability to count up

3. PayPal Button: Set up buttons for payments, checkouts, automatic subscriptions, and donations. You can add tax and shipping prices, pick localization and currency, demonstrate text, and even more. Features include:

   1. 25 currencies to choose from

   2. Create discount codes, percentage off, or free shipping

   3. Autoresponder included

   4. Flexible design to match your site

Best Wix Plugins for Service-Based Businesses

1. Price Table: Pricing plays one of the most significant roles in encouraging users to book with you. Price table gives your audience a comparison chart to see which service would be best for them quickly and easily. Features include:

   1. 6 customized column elements that can be rearranged

   2. 5 color schemes with 3 different styles

   3. Highlight feature for showcasing your most popular plan

   4. Mobile optimized layout

2. 123 Form Builder & Payments: Build forms in just a few minutes for anything from event registration to orders, to bookings to donations. Easily integrate with dozens of external platforms like MailChimp, Google Drive, and more. Features include:

   1. 1000s of templates to choose from

   2. Collect files and automated payments, set autoresponders, and use customized notifications for SMS or email

   3. Get paid via PayPal, Authorize.net, Stripe, SquareUp, and more

   4. Available in multiple languages

3. Before and After Slider: Clients will have a chance to discover all the effects that your services bring. Just upload two photos to Before and After Slider for Wix, and they will be demonstrated with a divider which users can move to allow to compare. Features include:

   1. Unlimited amount of before and after images

   2. Insert captions with text formatting to each picture

   3. Two layouts: List and Carousel

   4. Horizontal or vertical moving of the divider

   5. Swipe on touch screen devices

Best Wix Plugins for Extra Analytics

1. Visitor Analytics: Visitor Analytics is a great tool that provides detailed insights into how people interact with your website. While the app collects the stats you care about, its best aspect is how those metrics are displayed. Features include:

   1. You can track site visitors by their country, device type, IP address, bounce rate, conversion rate, and more

   2. View heatmaps to best understand how your website is navigated

   3. Export all your analytics data to an Excel spreadsheet

   4. Visitor feedback analytics

2. Tidio: enables you to see who's browsing your website in real-time and provides insights into a prospective client’s geographical location, device type, and browser. More importantly, with Tidio potential customers will be able to get in touch with your business anytime, and you’ll be able to get back to them right away. Features include:

   1. Respond on Chat and Messenger

   2. Live typing preview to see what they’re typing before it’s sent

   3. Dozens of templates with over 20 integrations

Best Wix Plugins for Social Media

1. Social Media Feed: By using it, you can develop an individualized feed consisting of the content from diverse social media: Instagram, Pinterest, Facebook, Twitter, Tumblr, YouTube, Vimeo – and present it directly on your site. Design a gallery or products catalog in a few minutes! Enjoy total control over demonstrated content with numerous filter options and get rid of spam and any unwelcome content through manual moderation. Features include:

   1. Show your social media content from multiple networks.

   2. Choose diverse filter options.

   3. Remove any spam and unwelcome content using manual moderation mode.

   4. Install the Follow button on the widget cards.

   5. Make your posts show in a pop-up.

2. Minta: Turn your products and catalog into personalized, custom social media content in just a few minutes with Minta! Access unlimited, fully-branded product videos and images for all your marketing needs. Features include:

   1. Automated posting to Facebook, Instagram,TikTok, and Pinterest

   2. Customized music, styles, and text to match your branding

   3. Scheduling posts up to a month in advance

3. Pixel Conversion Tracking: Track your Twitter, TikTok, and Pinterest ads with Pixel Conversion Tracking. Once you install the Pixel Tag, the following events will be tracked: Checkout, Add to Cart, Page Views, Product Page Views, Category Views, and Search Queries. Other features include:

   1. Analytics and insights into user behavior, CPC, CTR, and more

   2. Track which promoted ads get visitors from viewers to buyers

   3. Track the search queries of your visitors

4. Goaffpro Affiliate Marketing: Set up and track custom branded affiliate sales. Create accounts and portals for all your affiliates to register and become partners, as well as track their analytics with custom referral links. Features also include:

   1. Available in many different languages

   2. Automatic payouts

   3. Easily customizable to your businesses unique requirements

   4. Responsive customer service when needed

Best Wix Plugins for Email Marketing

1. Abandoned Cart Recovery: Creating a multichannel cart recovery strategy allows you to increase revenue and conversion rates by reaching out to visitors on any channel they prefer and getting them back directly to the checkout page to finish their purchase, with automatically generated discounts & coupons as incentives. Features include:

   1. SMS or Email marketing

   2. Web push notification abilities

   3. One-click activation for automatic coupons, discounts, and pop-ups

2. Smart Pop-Ups: Create custom popups and forms with ease. Use triggers like exit intent, timed, scrolling triggers, and more. Includes testimonials, upsells, newsletters sign-ups, and spin the wheel offers. Other features include:

   1. Integrates with 50+ applications such as Mailchimp, Hubspot, Zapier, Klaviyo, and more

   2. Ability to target specific demographics, devices, days and hours, etc.

   3. Choose from 12+ responsive templates

3. MailMunch Forms: Provides you with the tools you need to grow your email subscribers and convert them into loyal customers. Features include:

   1. Over 100 design templates

   2. Includes forms such as popups, scroll boxes, topbars, embedded forms, and more

   3. Entry/exit technology and page-level targeting

Best Wix Plugins for Overall User Experience

1. Testimonial Builder: Collect testimonials on your website or import existing reviews from Google, Facebook, and Yelp. Reviews from your website are automatically submitted to Google to help boost your website’s SEO. Features include:

   1. Comments sections

   2. Available in multiple languages

   3. Collect reviews with ease using Email and WhatsApp capture link

   4. Video testimonials available

2. Wix FAQ: Provide customers with a quick, simple FAQ about your products, services, business, and more. Fully customizable in just a few clicks. Features include:

   1. Available worldwide in over 20 languages

   2. Choose from a variety of layouts styles

   3. Create separate categories with ease

   4. Optimized for mobile viewing as well

3. Birthday and Loyalty Club: Offer exciting birthday, anniversary, and monthly rewards to thank customers for their loyalty. Available in pop-up or full-page form, and collect customer feedback easily. Features include:

   1. Track redemptions and traffic

   2. Add beautiful, customizable forms in just a few clicks

   3. Automatically sends your custom signups and rewards in the form of cash, product, or service discounts

   4. Create custom newsletters

4. Restaraunt Orders: Take orders for pickup or delivery with ease and without paying commissions. With Wix’s online ordering system, you can streamline your ordering operations and provide customers with the experience they’ve come to expect when purchasing online. Features include:

   1. Easily set up delivery areas, decide on a minimum charge, and choose payment methods

   2. Sync phone orders with your operating system

   3. Get notified and alerted on new and unhandled orders by phone, email, or SMS

Key Takeaways

Creating your own website can be a headache and a hassle. It takes time, energy, graphic design knowledge, SEO knowledge, and more. But we hope these plugins save you a little bit of time and sanity when putting together your small business website.

If your website needs a little more help to function, we hope these 20 plugins are able to make your website run exactly how you'd like it to run!

Should you need some additional help, feel free to reach out to Zoek and let us create a beautifully designed website for you. Save yourself the headache and give us a call.

Speak to a Professional

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Kellyann Doyle is a Content Marketing Writer at Zoek, an SEO, Web Design, and Digital Marketing Agency that assists small and medium-sized businesses with their online footprint. She earned her Bachelor's Degree in 2013 from the University of Houston with a Major in Communications and a Minor in Marketing and has been working in the Digital Marketing world ever since. When not working, you can find Kellyann trying new recipes, enjoying a good nap, or watching Friends for the 500th time.