Marketing and psychology have always gone hand in hand. Understanding and predicting what your customers want and need is crucial to creating a great brand with great branding assets.
After all, color influences 85% of shoppers’ purchasing decisions. Using colors in your branding that turn off your buyers can be the difference between a higher conversion or a higher bounce rate.
Understanding why is color important to your brand can help take your company to the next level and expand. In this blog, we’ll go over why color is important for your brand and how it can increase, or decrease, your overall business growth.
First Impressions are Everything
First impressions are everything. Research has shown that first impressions of a website are 94% design-related. Content and copy are important as well, but even the best wording is rendered worthless when it’s surrounded by poor design.
If we expect to grab an audience's attention these days, in a sea of competitors and high customer experience expectations, you have to pique your audience’s interest from the very beginning.
Branding and color is one of the only ways to do this.
How your audience feels within just the first few seconds of visiting your website is crucial to whether they stay or leave. Color is vital for branding and business growth because it can make your audience feel however you want them to feel.
In fact, you can even use color to persuade your audience to make a purchase.
Color Psychology and Marketing
Your branding should set you apart from your competitors, especially in the over-saturated business markets of 2022. When creating your branding and content, one key factor is your brand colors.
Did you know that blue is the most used color in logos? This isn’t just a coincidence either, blue creates a sense of security while showing loyalty and professionalism, perfect for branding and business growth. And if your company sells products, using orange or brown could be bad for business, as 26% of people consider these two colors best fit “cheap” products.
As you can see, understanding the psychology behind colors and how you present everything from your logo to your packaging is important.
Here are how specific colors can affect your audience:
Red
About: Red is often seen as a loud color and paired with emotions such as power, aggressiveness, and immediacy.
Landing Page Use: “Buy Now” type of CTA’s and draw attention to a specific section.
Orange
About: Orange can be associated with feeling successful, enthusiastic, and excited.
Landing Page Use: Orange is an excellent option if you don’t want to use red for your CTA.
Yellow
About: Yellow is often seen as a joyous and energetic color, but isn’t recommended to be used alone on your landing page as it isn’t an actionable color in and of itself.
Landing Page Use: Use yellow and combine it with blue for readability or purple to stand out.
Green
About: Green is the easiest color for the eye to process and is often associated with cleanliness and the environment.
Landing Page Use: We don’t recommend using green for tech companies or luxury goods.
Blue
About: Blue is one of the best colors to use for calmness and to appear intelligent on the subject of your landing page.
Landing Page Use: It has been noted that blue can suppress appetites, so we do not recommend using it for food pages, but overall can boost sales indirectly.
Purple
About: Great for women-focused products and services aimed at making them feel luxurious or feminine.
Landing Page Use: Good for products and services aimed at women, but not men.
Black
About: The epitome of luxury and class. Black suggests excellence and formality.
Landing Page Use: Unless you're selling luxury goods/services - use it sparingly and only as an accent or text color.
White
About: Associated with cleanliness or modernity.
Landing Page Use: Best for healthcare types of companies or used as an accent color.
When color alone is responsible for 60% of users’ acceptance or rejection of a product, ensuring your branding and packaging are the right color is essential.
Graphic Designers Can Help Your Brand Awareness
A single color can tell your customers more than anything else. If your logo is blue, you don’t need words to say they can trust you, they already presume that. But using certain colors for the right audience is also important.
In the 1950s, Pepsi used light-blue painted vending machines in Southeast Asia. They didn’t know that this color is associated with mourning and death in this part of the world. By the time they changed the machines' color, their sales had collapsed.
A good graphic designer can not only streamline all your visual assets and content, but they can also help create a unique branding experience, help you with storytelling design, and help you avoid the dreaded design failures that lose you customers, revenue, and opportunities.
Your visual identity is what separates you from your competitors and allows you to build long-lasting relationships with your consumers. Professional designers have the knowledge and expertise to provide you with a logo that targets your audience and conveys to them that your business is well-built and reliable.
Key Takeaways
Understanding why color is important for branding and business growth can help you or hinder you. Using the wrong colors can decrease your sales, while using the right colors can help convert those last few people who aren’t 100% sold on their purchase.
Whatever the reason may be, working with a quality graphic designer to create your branding assets is vital. They will know how to use color to keep your audience engaged and converting.
If you’re ready to take your branding to the next level, contact a Zoek Graphic Designer today, and let’s see what we can do for you! We can completely rebrand your business from the ground up, or create assets for your business, including pitch decks, advertisements, and business cards.
Click the link below to get started.
Kellyann Doyle is a Content Marketing Writer at Zoek, an SEO, Web Design, and Digital Marketing Agency that assists small and medium-sized businesses with their online footprint. She earned her Bachelor's Degree in 2013 from the University of Houston with a Major in Communications and a Minor in Marketing and has been working in the Digital Marketing world ever since. When not working, you can find Kellyann trying new recipes, enjoying a good nap, or watching Friends for the 500th time.
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