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Zoek: Full Service Growth Marketing
Web designs that accelerate customer traffic.
Ease Your Way
To The Top
Reach the customers your competitors miss with full-stack website accessibility.
Drive Organic Traffic
Reduce Legal Risks
Improve Customer User Experience
Gain Access to Annual Tax Credits
Strengthen Your Brand’s Reputation
Launch Web Accessibility
Site Scan
Get started with a free website review.
We can test a website for accessibility in a few simple, game-changing steps.
Maximize Your Web Traffic Potential
What is website accessibility, and why do we need it?
Good web design makes it easy to connect to as as many of your customers as possible. However, of the top 1,000,000 websites, a whopping 98% fail website accessibility standards, leaving them exposed to lawsuits and major gaps in unfulfilled customer potential.
How does website accessibility grow traffic?
Accessibility basics like menu navigation and accessibility tools like magnifiers make a website easier to use for all of your potential customers, including tech-savvy customers and people with permanent or temporary vision, hearing, or mobility impairments.
In fact, website accessibility impacts and likely deters at least 1 in 4 adults in the U.S. and 16% worldwide – that’s $13 trillion in global annual disposable income that goes to a competitor business.
Website accessibility 101
A quick introduction to ADA standards:
Just as a business must make a physical location accessible, your digital storefronts need to be open to more customers, too!
Website accessibility compliance ensures that websites and web applications are usable for as many people as possible, including people with disabilities. For small businesses, that means accessibility isn’t just a moral responsibility — it’s a strategic advantage.
It can enhance the user experience for all customers, drive organic traffic, unlock valuable tax credits, reduce legal risk, and help your brand stand out in a crowded marketplace.
Web accessibility can have measurable benefits in six key areas:
1. User Experience
2. Customer Satisfaction
3. Revenue
4. Customer Acquisition
5. Brand Reputation
6. Customer Retention
What are the Legal
risks Of ADA Standards?
Settlements cost a small business $5,000-$20,000.
In 2018, the U.S. Department of Justice affirmed that the Americans with Disabilities Act (ADA) applies to business websites, citing the Web Content Accessibility Guidelines (WCAG) as the gold standard for compliance. In other words, the ADA requires businesses to make their websites accessible to people with disabilities.
When it comes to accessibility lawsuits, many small businesses assume that these cases only affect large corporations. However, 66% of companies facing accessibility lawsuits in 2024 had annual revenues under $25 million, and the lawsuits have increased in recent years. Simply put, digital accessibility is necessary for businesses of all sizes.
Navigating specific compliance requirements can be challenging, but the most important thing to remember is that, ultimately, strong web accessibility benefits all customers.
ADA Tax Credit
Earn up to $5,000 annually.
To support website accessibility, the U.S. government offers a tax credit of up to $5,000 annually for businesses that invest in ADA-compliant practices.
This incentive makes starting your web accessibility journey not just the right choice but a wise financial decision.
Kinds of businesses eligible for tax credits:
Whatever stage your business is in, you may need a proper accessibility review more than you realize. Consider getting started today, if your business:
Includes a brick & mortar (physical location)
Experiences a high call volume
Employs veterans and/or serves veteran customers
Other eligible expenditures for accessibility credits:
Your efforts to better reach your customers with accessibility features are counted towards your annual tax credits. To qualify for the full amount, you may also choose to invest in:
Other web accessibility solutions or tools that optimize websites
The purchase of adaptive equipment
The removal of architectural barriers in facilities or vehicles
The hiring of sign language interpreters
The production of accessible formatting on printed materials
(braille, large print, audiotape, computer diskette)
Fees for consulting services
Web Accessibility for Wix Websites
Wix makes it easy, Zoek makes it hands-free.
As the #1 Wix partner agency, we specialize in building and optimizing websites that work for everyone.
While Wix offers robust accessibility features, without continuous monitoring, gaps that prevent visitors from fully engaging with your site may remain. The most effective solution is to pair your Wix website with a dedicated third-party service.
That’s where our partnership with accessiBe comes in. Together, we make it efficient and affordable to ensure your Wix website can reach its full potential for customer traffic.
A Game-Changer for my construction business! As the owner of a construction company relying on partnerships with general contractors, I realized the importance of making my business more relevant online. However, I know nothing about online marketing or SEO, so I contacted Zoek for help. My website inquiries have tripled in just five months, and we’re now ranking for most of our key services. Zoek’s team understood the goals of my business and built an SEO strategy that delivered results. I’m excited to keep working with them!
Adam C.
You need someone who will not only provide you with the service but will then follow up with it. That’s why I’m very impressed with accessiBe.
Yan M.
accessiBe was the simplest for us to implement, and it’s really the easiest to use. Honestly, I wish that accessiBe was on every website everywhere.
Kate W.
When a website uses accessiBe, I can navigate using my keyboard. That reverses my whole experience. I’m relaxed because I can read, access, and buy what I need.
Joseph L.
Zoek Marketing has handled multiple services for me over the years, including SEO content and Listing Sync. They have never let my staff or me down. On top of that, all of their services are reasonably priced. I would highly recommend them to everyone looking for similar professional services for their business.
Adrian D.
The whole SEO Marketing crew I dealt with is legit awesome; they know their stuff. Fast forward to January 9, 2024, and guess what? Dustee Creations, my fashion blog, is now rocking the number 1 spot for “Style Blog Alberta” and chilling at number 3 for “Fashion Blog Alberta” on Google. And get this, it's only been two months into the CAMPAIGN that’s supposed to run for 8-9 months! Didn’t see that coming, but it’s clear that the team is on top of their game. Major kudos for the killer results—I’m one happy camper. Thanks a bunch!
Dikeledi A.
We evaluated many options, and for us, the integration and simple installation were magic. It makes all the difference.
Micah D.
Partnerships For Accessible Design
Perceivable, operable, understandable, and robust.
Zoek’s accessibility partner, accessiBe helps us deliver accessible design, regardless of company size, industry, or state you’re based in. Their AI-powered solution, the accessWidget, utilizes two applications that work together to remediate your website.
Let’s take a quick look at how:
FOREGROUND APPLICATION
The Accessibility Interface
Our session-based design and UI adjustment tool makes website accessibility modifications according to a user's needs. With the interface, customers can customize your website to their individual accessibility needs.
Content Adjustments
Color and Display Adjustments
Navigation Adjustments
BACKGROUND APPLICATION
AI-Powered Processes
Our machine learning processes run in the background and use contextual understanding and computer vision models to address the more complex requirements for screen reader and keyboard navigation accessibility.
Screen Reader Adjustments
Keyboard Navigation Adjustments
24/7 Automatic Maintenance
Each Plan Includes:
Accessibility Statement & Certification
Adherence To WCAG, ADA, EAA, And More
Screen Reader & Keyboard Navigation Adjustments
Accessibility Interface For UI & Design Fixes
Free 7-Day Trial, No Credit Card Required
Monthly Accessibility Compliance Audits
Automatic Daily Monitoring & Scans
Dedicated Litigation Support Package